A smiling hawker on a Penang street

MALAYSIAN DOCUMENTARY · SINCE 2017

Most brand content is
watched for 11 seconds.
Ours is
watched for 7 minutes.

Long-form documentary about the people who feed us. Let’s explore together.

WHAT WE DO

We make documentary, and then we make sure it is seen.

Documentary production

Full-service, end to end. Research and subject sourcing, field production anywhere in Malaysia, cinematography, sound, edit, colour grade, subtitling, motion graphics and infographics.

Our team has delivered from Perlis to Sabah.

Branded documentary

A film about your business, your founder, your supply chain — made to the same standard as our editorial work, because that is the only reason anyone watches it.

Fifteen to twenty-five minutes, cut for broadcast and for social.

Series partnership

Association with an established franchise and its audience. Your brand at the front of a series people already follow.

Editorial independence stays with Destinasi TV.

Distribution

Every production comes with a social cutdown package built for Instagram, TikTok, Facebook and YouTube Shorts, drawing on a combined community approaching two million across platforms.

Plus mid-campaign and end-of-campaign performance reporting.

We are not an agency with a camera. We are a documentary house that has published continuously for nine years.

OUR SERIES

Four series. One taste.

STREET FOOD

Hawkers, small eateries, night markets, and the families who have inherited them across three generations. The recipe is the hook. The people are the story.

32 episod

4.7 million views

HASIL TANI

Malaysian agriculture from the ground up — smallholders, aquaculture, farms, and young people choosing to grow.

36 episod

6.2 million views

RESIPI TOK

Heritage recipes from grandparents’ kitchens — dishes at risk of disappearing, cooked again by hands that still remember how.

90 episod

22.8 million views

CHEF

Professional chefs and the price they pay — from an 80-year-old charcoal oven to 14-hour smoked meat.

15 episod

4.0 million views

STREET FOOD

Hawkers, small eateries, night markets, and the families who have inherited them across three generations. The recipe is the hook. The people are the story.

32 episod

4.7 million views

HASIL TANI

Malaysian agriculture from the ground up — smallholders, aquaculture, farms, and young people choosing to grow.

36 episod

6.2 million views

RESIPI TOK

Heritage recipes from grandparents’ kitchens — dishes at risk of disappearing, cooked again by hands that still remember how.

90 episod

22.8 million views

CHEF

Professional chefs and the price they pay — from an 80-year-old charcoal oven to 14-hour smoked meat.

15 episod

4.0 million views

WHY IT WORKS

Seven minutes is the whole argument.

160M

Lifetime youtube views

800

episodes produced

142K

views on a typical episode

7 min+

average watch time per viewer

1.9M

Total Followers on all platforms

What seven minutes actually means

8,300 hours

a television campaign reaching one million viewers with a thirty-second spot.

a television campaign reaching one million viewers with a thirty-second spot.

168,000 hours

a single Destinasi TV season.

a single Destinasi TV season.

That is 20X the audience attention. Not impressions. Not scroll-past reach. Hours of people choosing to keep watching.

That is 20X the audience attention. Not impressions. Not scroll-past reach. Hours of people choosing to keep watching.

The floor, not the ceiling

Across 32 episodes of our street food series, only two fell below 50,000 views. Nine in ten cleared 60,000. The median episode reached over 124,000. Our audience does not arrive by accident. They come back.

Audience figures verified from YouTube Studio, September 2026.

PARTNERSHIP

Two ways to work with us.

Series sponsor

Limited

Attach your brand to a series that already has an audience and nine years of accumulated trust. You get the association, the front-of-episode presence, and the reporting. Editorial independence stays with Destinasi TV — it is the reason the audience trusts what they see, and the reason association with it is worth anything at all.

Front and end presence across a full season

Brand integration agreed at treatment stage

Social cutdown package across four platforms

Mid-season and end-of-season performance reporting

Category exclusivity for the season

Commissioned documentary

A film of your own, made to our editorial standard. Your founder, your growers, your factory floor, your programme. For branded work, the subject shapes the story with us.

Research, subject sourcing and treatment

Field production anywhere in Malaysia

Full post: edit, grade, sound, subtitles, motion graphics

Master film plus social cutdowns

Optional publication to our channels and audience

We take a limited number of partnerships each year. Documentary takes time, and we would rather make fewer films properly than many films quickly.

SUPPORT US

These films are free. This is how they continue.

Tell us what you’d like to make.

Destinasi Media Sdn Bhd (1392860-P)
16-02, Studio 14, Persiaran Perbandaran
40000 Shah Alam, Selangor, Malaysia

Destinasi TV

© 2026 Destinasi Media Sdn Bhd

Destinasi TV

© 2026 Destinasi Media Sdn Bhd